It was important that the visual style of the piece be shot from a local’s perspective. Based on script+storyboards, location scouting & selection was an integral role that I lead in collaboration with agency+client. Lastly, I created an animatic timed to hand-selected music options and temp voice over. This highly collaborative process helped guide agency+client to develop a visual tone.

Shot over two days, our crew incorporated nearly a dozen distinct locations that boosted production value and increased the scale of the story. Featuring a diverse cast and tasteful integration of Anchor’s refreshed packaging, we created a library of video content well beyond the scope of our 30sec spot.

I worked closely with the editor to develop a strong first cut representative of the vision outlined in the storyboards. Once picture-locked, my DP and I provided notes to guide our colorist through the final grade.