DIALPAD - THE “GOOD” Ai
An ode to all things ai.
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The creative process
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Pre Production
Working from storyboards provided by an agency partner, my team and I provided valuable creative input to further enhance the impact of this Super Bowl spot.
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Production
Coupling dynamic talent performance with a variety of in-camera movements, we kept the tone+energy at a high level. Our art department was responsible for creating the 42 visual easter eggs, all custom fabricated.
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Post
Working on a tight timeline, we worked with motion graphics artists and finishing (sound+color) to bring all elements together.